We use a number of
procedures for
search
engine OPTIMISATION
(SEO) which are
continually being
developed and improved.
Why, because things
change very rapidly in
the search engine
optimisation
industry, so we
constantly monitor, on a
daily basis the
developing criteria of
the top search engines.
We then update our
methods to comply with
this criteria.
Every site has its own
unique needs, and we
will determine the best
method of optimisation
for your site once we've
had a chance to
carefully look at it.
Once your site has been
analysed we will
implement the following
services depending on
the package you have
chosen:
Keyword Investigation
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We will analyse your
site as it stands along
with your current
keywords (if any) and
look at the industry you
are in and the clients
you are trying to
attract. We will also
investigate the most
popular search words
used in your sector
using a variety of
Keyword Tracker Tools.
We will then involve the
client in establishing
their list suggested
keywords. From these two
sources we
will then produce an
optimum set of
keywords best suited for
your site and industry.
The keywords chosen are
the singular most
important element of
search engine
OPTIMISATION. We will
ensure that we will be
using the best possible
set for your site.
Analyse Successful
Competition
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We will look at your
competitors currently
ranking in the top 5
positions of Google and
utilise this information
to compile your own
keywords, your meta tag
set and additional copy
that may be essential to
include on your site .
Meta Tag Set
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We will add to each page
of your site a
"Page Relevant"
Meta Tag set to inform the
engines of the page
content, its main title,
its general category and overall
focus. This will ensure rapid listings,
direct them to other
relevant pages and
request their return for
further indexing at
regular periods.
Tailored Marketing
Programme
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From the information
obtained from the
competition analysis we
will compile a portfolio
on the top sites and
from that develop a
tailored
strategy for your
OPTIMISATION
programme.
This strategy enables
the OPTIMISATION
to be
more focussed and will
result in a more rapid
rise of the site up the
engines.
Content Analysis
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Designing a website is
generally done from an
aesthetic and data point
of view. In other words
your site will be
designed to look
professional and impart
the required
information. We will
take that general copy
and layout and if
required re-write
the content to be far
more search engine
friendly. We will do
this whilst retaining
the message and
information your are
trying to get across.
This content
OPTIMISATION
is a vital
part of the programme,
but we will not include
any re-written elements
without express approval
of the client.
Linking Programme
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One of the criteria
favoured by the majority
of the search engines is
"Linking Popularity".
Using the simple fact
that a site which has
more incoming links to
it, suggests that it is
a popular site.
Therefore the
engines want to offer
popular sites to the
visitor.
Subsequently we have
developed our own
categorised web site
linking programme,
providing links between
all our clients. The
result is that you will
automatically be
provided with a number
of incoming links which is
constantly growing as
our own client base grows.
In addition to this we
will send off on a
regular basis important
"Link Requests" to other
popular sites requesting
a link exchange. This
ensures the continuous
growth of you link
popularity.
Directory Listings
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As well as using search
engines to locate the
product, service or
information required,
many users utilise
directories. We
therefore will select a
number of directories in
your industry and
register your site, we
will also re-visit them
on a regular basis to
update and freshen the
information.
Manual Submissions
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Submitting your site to
the various engines can
be done automatically or
manually. We favour the
manual method as all
engines are different
and require a variety of
information about your
site. Only manual
submissions ensure that
all the information has
been given and entered
on the correct areas.
Engines also regularly
change their submission
processes, where
automatic software
submissions would not be
able to take this into
account.
Solutions for non
compatible sites
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The optimum type of
sites for search engines
to index are simple flat
html pages with
hyperlinks as
navigation. But many
sites for a variety of
commercial reasons may
produce Flash, framed
or database driven sites
which search engines
have difficulty
indexing. We therefore
employ a number of
solutions to reduce
these problems, such as
mirrored html pages,
optimised Flash pages
and grouped framed
pages.
Press Releases
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We will write a number
of press releases
relating to events or
news that is occurring
either in your industry
or within your company
itself. These releases
will be posted on a
number of Press Release
sites and will refer
back to specific pages
on your main site. This
process increases your
exposure, builds your
brand name, increases
traffic to your site and
ultimately increases
your rankings.
Blogging
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Blogging has become
increasingly popular
over the last few years
and is now seen as an
important method of
adverting your thoughts
or information about a
particular subject. We
use this method to add
information about your
products or services and
link back to your site
from the blog. This will
drive both human and
search engine traffic to
your site.
Articles
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We will write a number
of search engine
friendly articles and
submit them to selected
sites. We will also
request from yourselves
various news items from
time to time which will
will alos post to
further enhance your
exposure ion the net.
Satellite Site
Development
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To further enhance the
strength of your
incoming links we will
construct two
independent satellite
sites of approximately 4
pages. These sites will
be focused on one or two
products or services on
your site and will be
linked back to the main
site from each page.
They will be marketed
and promoted on the
engines independently
and will be treated by
the engines as separate
websites. They
will gain strength and
position quickly as they
will be focussed
on a single product but
will provide valuable
strong incoming links to
your main site. We can
then continue on a
regular basis to develop
a series of satellite
sites.
Social Bookmarking
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It has become apparent
that social
booking marking has now
become very popular as
many people refer to
good sites online as
well as informing
others. This new event
has been noticed by the
engines which are now
giving a great deal of
weight to sites which
are referred to on the
online community. Sites
such as Face Book, You
Tube, My Space, Stumble
Upon and Flickr are
becoming important
sources of backlinks to
websites. Establishing a
presence on these sites
will provide very strong
and popular source of
traffic and increase
your exposure greatly
across the net.
Photo Site Profiling
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We will develop a
company profile about
your business and its
services and post this
on various photo sharing
sites. This again will
help to generate traffic
and links to your site.
Monthly Reporting
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To assist the
OPTIMISATION
programme
and to assess the
progression of your
domain up the
rankings, we produce on
a monthly basis a
Ranking Report.
This report will show
your position across a
number of the major
engines for your keyword phrases. It
also provides additional valuable
information which we
will then utilise to
further enhance the
OPTIMISATION
of your
site. Once the
adjustments have been
made we will upload the
pages and continue the
submissions to the
engines and directories.
It is essential that
this process runs
continuously as the
engines favour sites
which are in a process
of development and
enhancement.
BRONZE
PACKAGE
£29.99 / mo |
SILVER
PACKAGE
£49.99 / mo |
GOLD
PACKAGE
£169.99 / mo
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